Nabie Concepts – Launch of Value Series

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UPM Stakeholder Mapping Research
February 27, 2016

Nabie Concepts – Launch of Value Series

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Task:

  • To develop a marketing communications plan to outdoor Naabie Concepts (the company) and the value series (a set of 10 books on everyday values for children)
  • To be the communications consultant of Naabie Concepts at any given time

Executions:

  • Mahogany consult developed and rolled out a full communications plan for the project (advertising, public relations, marketing and sales promotion)
  • Agency organised the launch event. The launch was performed by the Minister of Education.
  • Agency consults for Naabie concepts on all communication matters.

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