- To develop a marketing communications plan to outdoor Naabie Concepts (the company) and the value series (a set of 10 books on everyday values for children)
- To be the communications consultant of Naabie Concepts at any given time
- Mahogany consult developed and rolled out a full communications plan for the project (advertising, public relations, marketing and sales promotion)
- Agency organised the launch event. The launch was performed by the Minister of Education.
- Agency consults for Naabie concepts on all communication matters.